Question: Value based pricing starts with assessing customer needs and value perceptions. Which of the following is not part of the process? ( 2 pts )

Value based pricing starts with assessing customer needs and value perceptions. Which of the following is not part of the process? (2 pts)
a. Assessing customer needs and value perceptions.
b. Adjust pricing to match what competitors are doing.
c. Set target price to match consumer perceived value.
d. Determine the costs that can be incurred.
e. Design product to deliver desired value at target price.
Value based pricing starts with assessing customer needs and value perceptions.

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