Value Chain analysis:

o What are two key ways in which Southwest manages its operations or

other parts of its value chain that are different from its competitors?

o Do these differences contribute to a difference in the experience for

Southwest$$s customers $($and how$)?$

$2.$ List two of Southwest$$s capabilities $($capabilities are activities or processes such as

customer marketing$)$ and perform a VRIN analysis on each of these capabilities

o Do either of these two capabilities appear to provide Southwest with a

sustainable competitive advantage? Why or why not?

$3.$ Please recommend $3$ strategic priorities that you believe Southwest should focus on

in the next five to ten years $($from the time of the case$)$ in order to maintain and

improve its strategic position.