Question: Value Chain; Innovation To complete this assignment, read the article by N P . Barsky and A H . Catanach Jr . titled, Every Manager

Value Chain; Innovation To complete this assignment, read the article by N P. Barsky and A H. Catanach Jr.titled, "Every Manager Can Be an Innovator" (Strategic Finance, August 2011, pp.22-29). The articleprovides a comprehensive discussion of how companies can use the value chain as a tool to help guidetheir efforts to provide ongoing innovation in their companies. The article is available athttp://sfmagazine.com/wp-content/uploads/sfarchive/2011/08/ every-manager-can-be-an-innovator.pdf
Required 1. Explain the difference between disruptive and sustaining innovation. 2. What are the fiveactivities in the value chain depicted in the article? 3. What is the role of strategy in looking forinnovation in each of the activities in the value chain? 4. Describe an example of an opportunity forinnovation in market analysis. 5. Describe an ex of an opportunity for innovation in product developmentand design. 6. Describe an ex of an opportunity for innovation in sales and marketing. 7. Describe an exof an opportunity for innovation in procurement, production, and distribution. 8. Describe an ex of anopportunity for innovation in after-sale customer service

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