Value proposition as it relates to segmentation, targeting and positioning is:

A market$-$coverage strategy in which a firm decides to ignore market segment differences and go

after the whole market with one offer.

Dividing the market into groups according to the different benefits that consumers seek from the

product.

The full positioning of a brand; the full mix of benefits upon which it is positioned.

An advantage over competitors gained by offering consumers greater value, either through lower

prices or by providing more benefits that justify higher prices.