Value proposition as it relates to segmentation, targeting and positioning is:

Group of answer choices

The full positioning of a brand; the full mix of benefits upon which it is positioned.

Dividing the market into groups according to the different benefits that consumers seek from the product.

An advantage over competitors gained by offering consumers greater value, either through lower prices or by providing more benefits that justify higher prices.

A market$-$coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.