Question: Value proposition questions (16 points) a. What is the difference between a value proposition and a value chain? b. List the three questions that a

Value proposition questions (16 points)

a. What is the difference between a "value proposition" and a "value chain"?

b. List the three questions that a value proposition needs to address.

c. give an example of an appropriate value proposition forWal-Mart.

d. Which one should be developed first - the value chain or the value proposition? Explain why.

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