Question: Value-based claims that make a brand's positioning resonate with its target market are: 1) supportable by the economic benefit provided by the brand. 2)

Value-based claims that make a brand's positioning resonate with its target market

Value-based claims that make a brand's positioning resonate with its target market are: 1) supportable by the economic benefit provided by the brand. 2) expressed via the cost savings afforded by the brand compared to higher- priced alternatives. 3) reflected in the brand's premium price. 4) aligned with the target market's worldviews, ideologies, and beliefs.

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