Value-Based Marketing is about consumer needs & wants. Visit both your Starbucks and your local neighbourhood coffee shop and discuss: 1. Are their products different? How? 2. Are their prices different? How? 3. Are their customers the same or different? How? 4. How are they adding value to their customers?

Answer rating: 100% (QA)

As an AI language model I dont have the ability to visit physical locations like Starbucks or local coffee shops However I can provide a general compa... View the full answer