Question: Value-Based Marketing is about consumer needs & wants. Visit both your Starbucks and your local neighbourhood coffee shop and discuss: 1. Are their products different?

Value-Based Marketing is about consumer needs & wants. Visit both your Starbucks and your local neighbourhood coffee shop and discuss: 1. Are their products different? How? 2. Are their prices different? How? 3. Are their customers the same or different? How? 4. How are they adding value to their customers?

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