Question: Variables used to segment markets are used to compile segment profiles. For example, the target consumers for Dreft laundry detergent were mothers with babies in

Variables used to segment markets are used to compile segment profiles. For example, the target consumers for Dreft laundry detergent were mothers with babies in diapers who washed clothes several times a week, while target consumers for Tide had 3 to 5 children, of all ages, and washed many loads per week. What are these segment descriptions called when they provide a fictionalized snapshot of typical consumers within a segment? Personas Cultures Brands Margins

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