Question: Various countries have developed their nations brands through different bases and used marketing campaigns to improve their images. Select Germany or Brazil to analyse the
Various countries have developed their nations brands through different bases and used marketing campaigns to improve their images. Select Germany or Brazil to analyse the following: a- The bases upon which this nation brands itself using Simon Anholt hexagon bases and whether or not its campaigns are IMC (you may provide links to images, websites, or ) . b- The different suggestions for the current or future use of alternative marketing techniques such as brand placement and guerrilla marketing to attract tourists and inform them about this nation brand .
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