VeeV On The Rocks?

Case Study Questions

Please answer the following questions. Please copy and paste the question above each answer so I know which one you are answering.

Why has Courtney Reum launched this venture? What's driving him?

What do you make of VeeV's commitment to CSR $($Corporate Social Responsibility$)?$

How should the equity be split? Why should it be split that way?

Create a perceptual map for VeeV and include $5$ competitors. You choose the $2$ categories $($ie$,$ budget$/$premium$,$ perceived quality$/$perceived price, importance of CSR$,$ etc.$).$