Question: Vertical channel integration q , is made possible by purchasing the operations of a link in the channel. combines institutions at the same level of
Vertical channel integration
is made possible by purchasing the operations of a link in the channel.
combines institutions at the same level of operation.
results in two or more different management teams for each member of the channel.
is a shift back to the conventional channel of distribution.
is made possible when a large corporation divests itself of smaller subsidiaries.
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