Vertical integration means that movement into adjacent markets by a firm along its own value chain. (1)
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Vertical integration means that movement into adjacent markets by a firm along its own value chain. (1) What are examples of forward and backward integrations and (2)Describe the pros of vertical integration, and why?
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Operations And Supply Chain Management
ISBN: 9780357131695
2nd Edition
Authors: David A. Collier, James R. Evans
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