Question: Video link: https://www.viddler.com/embed/92ef0bdc How does Prince Sports segment the tennis racket market? How does Prince Sports market different segments? You can analyze it from the

Video link: https://www.viddler.com/embed/92ef0bdc

How does Prince Sports segment the tennis racket market?

How does Prince Sports market different segments? You can analyze it from the

marketing 4Ps (Product, Price, Place/Distribution, and Promotion).

What might Prince do to gain distribution and sales in (a) mass merchandisers like Target

and Walmart and (b) specialty tennis shops?

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