Video Script

Ms$.$ Jacobs: Absolutely, connectivity is key. With that in mind, what benefit can Beacon provide to potential customers by expanding to social media?

Question $3$: What benefit can Beacon provide to potential customers by expanding to social media?

We can send a survey via direct mail to potential customers asking them what is preventing them from purchasing our products.

We can encourage outdoor enthusiasts to create in$-$person meet$-$ups to discuss our products with their friends.

We can encourage outdoor enthusiasts to visit our website to view the latest product launches and make a purchase with a $15\%$ off promotion.

We can encourage outdoor enthusiasts to discuss their shared interest in activities such as hiking and camping. Users from around the world will be able to participate at the same time.