Video Transcript 5 : Gokhan Ogut - Your mission At the end of the year 2002, | was appointed as the new Marketing Director for the Danone Dairy Turkey executive commuittee. As the total executive committee, our mission and ambition for year 2003 was to reignite top line growth and deliver profit for the company. And as the Marketing Director, my objective was to agree on the brand portfolio strategy, and this strategy would definitely drive our decisions on marketing investments, which brands fo invest on, industrial investments, which brands to purchase manufacturing equipment for, and also the pricing strategies. Now [ would like you to be in my shoes and | would like vou to make these decisions yourself. And | wish you good luck and I hope that you will not only mabke the right decisions, but at the same time you will learn a lot during the process. This Is the end of the case materials, please only click the 'next' button if you intend to close the case