View Table 5.1 of your Week 4 Reading, in Section 5.2, How Markets are Segmented. Using the various criteria of the segmentation bases described in Table 5.1, identify at least two distinct market segments for your product or service. Each market segment description must include at least three (more if needed) of the characteristics from amongst any of the four bases categories (e.g. one from demographic variables, one or two from psychographic variables, and one from behavioral variables, or a similar scheme). Be sure to explain your choices based on what customer need the product or service offering can fill for each segment.

Product/Company: Fenty beauty

By Behavior By Demographics By Geography Psychographics Age/generation Income . Benefits sought from the product Gender Region (continent, . Activities How often the product is used (usage rate) Family life cycle country, state, neighborhood) Interests . Ethnicity . Opinions Usage situation (daily use, holiday use, etc.) Size of city or Family size Values town . Occupation Attitudes Population density Education Buyer's status and loyalty to product (nonuser, potential user, first-time users, regular user) . Lifestyles Nationality Climate . Religion Social 1