Virgin Australia - New service (Competitor Pricing)

-(Streaming Package) App bundled with access to streaming services and wi-fi

Disney+ (146M Subscribers) - Valid for duration of trip

Notes: 3 months (promotional period)

Online advertising

Pr: sponsorship

Online banners on social media platforms: Everyone use social media, so it will be a really effective channel to distribute our service

posters on facebook, 10-15 second advertisement on youtube,

instagram,...: easy to reach different segmentations at large scale, customers,....

Justify how the effectiveness of social media platforms.(sources/research evidence)

Search engine

Third party application: traveloka, cheapflight, mytrip,.... Because customers usually use these app for easy booking so making an advertisement through these app could exposure more customers

Company website: Customers usually book their ticket online nowadays so the information of promotion that exist on the their own website is really informative and attract them to buy the bundle.

Question 1: Place in the 7Ps of marketing How will the new service be distributed? Describe and justify any brick and mortar channel/s and/or electronic distribution channels recommended above. (Write 250 words)

Question 2: People in the 7Ps of marketing Provide a detailed explanation how people/persons could affect the service. (Write 250 words)