Visit a grocery store. In a 3 to 4 paper supported by photos and at least three credible sources, respond to the following:

Examine product packages or point-of-purchase information that could serve as retrieval cues for a brand's ongoing advertising campaign. Describe the nature and effectiveness of the retrieval cues utilized. Could they have been better? Explain.

Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product's position. Remember to include photos!

Answer rating: 100% (QA)

Product Retrieval Cues in Grocery Stores In todays competitive market brands often utilize various retrieval cues in product packages or pointofpurchase information to reinforce their ongoing advertis... View the full answer