$"[$W$]$e have endeavoured to uphold a value system that has

been part of our tradition, and we've been disadvantaged

repeatedly in that we have lost projects, projects have been

delayed $...,"$ said Ratan Naval Tata $($Ratan$),$ Chairman of Tata

Sons Ltd$.,$ the holding company of the Tata Group, on the dif$-$

ficulties of doing business in his home country, India. "And

in that sense, we would like to keep the Group ferociously

protecting this one asset...."$3$ As he prepared to hand over the

reins of the group to his successor by the end of $2012,$ Ratan's

job was to ensure that his successor carried forward the legacy

of the Tatas and did not view its ethical standards and values as

a burden while operating in this key emerging market.

Ratan was credited with transforming the Tata Group under

his leadership and bringing it into the $21$ st century. Although the

septuagenarian was applauded as an astute leader and for con$-$

tinuing the Tatas' tradition of ethical leadership, his name was

also drawn into the infamous $2G$ scam that surfaced in India in

Allegations that the Tata Group had not "walked the talk"

and that it was involved in what was being described as India's

biggest scam, had dented the image of the group. For genera$-$

tions of Indians and even outside the country, the word Tata had

been synonymous with "trust" and "integrity." The group was

well known for its corporate social responsibility and principles

such as the "Tatas don't bribe" and the "Tatas don't indulge in

politics." $4$ Strict adherence to these principles had led to the

group prospering under the predecessors of Ratan and under his. Is this Tata Groups local arear profile?