W well.

It includes writing a Business Plan.

It is a linear step$-$by$-$step method for starting a business.

It assumes you need to raise financing and that you will probably start off by losing money.

Many SMEs, retail companies, gyms, salons, restaurants and laundromats follow a process like this.

You don't launch the business until after you write the plan and acquire resources.

It is a human$-$centric process.

It includes bootstrapping, hacking and guerilla skills.

It starts with a Great Idea.