Question: Wal-Mart opened its stores one after the other, increasing its share of consumers' wallets. Recently, three out of five consumers purchased their gifts for Christmas

Wal-Mart opened its stores one after the other, increasing its share of consumers' wallets. Recently, three out of five consumers purchased their gifts for Christmas at Wal-Mart. On average, 22% of households buy their vegetables at Wal-Mart. Many customers have indicated that they spend more money on clothes at Wal-Mart than before. That means our customers are satisfied. The data above is supported by the ShopperScape report and reinforces Retail Forward's view that we can push our boundaries as long as customers allow it. Alan Smith CMO

1. What are the problematic words and why? 2. What would you ask from the CMO? 3. Based on your previous answers, rewrite the MEMO to eliminate the problematic terms (you can also find out extra data for this)!

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