Question: Walmart's core customer base is changing from lower - middle income customers to higher income customers with greater spending power and much higher expectations. The

Walmart's core customer base is changing from lower

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middle income customers to higher income customers with greater spending power and much higher expectations. The company's basic DNA is still "Every day low prices", not everyday great value or every day great service or every day great quality, which is what affluent customers are looking for."

Comment on this change in Walmart's demographics. Can the world's largest retailer appeal to customers at both ends of the income spectrum? How would you suggest Walmart accomplish this task? Is it even possible? Why or why not?

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