Question: Walmart's core customer base is changing from lower - middle income customers to higher income customers with greater spending power and much higher expectations. The

Walmart's core customer base is changing from lower

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middle income customers to higher income customers with greater spending power and much higher expectations. The company's basic DNA is still "Every day low prices", not everyday great value or every day great service or every day great quality, which is what affluent customers are looking for."

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