Question: Walmart's Everyday Low Pricing (EDLP) strategy plays a large part in its tremendous success in the retail industry. However, setting prices low in order to

Walmart's Everyday Low Pricing (EDLP) strategy plays a large part in its tremendous success in the retail industry. However, setting prices low in order to limit or eliminate competition (predatory pricing) is not considered an ethical marketing practice. Identify at least one area of research that Walmart's marketers can use to guard against accusations of predatory pricing and explain why.

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One area of research that Walmarts marketers can use to guard against accusations of predatory pricing is market competition analysis By conducting th... View full answer

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