Walmart's managers negotiate successfully by using effective communication techniques. Effective communication is a two$-$way process involving careful listening, self$-$awareness, emotional intelligence, and a commitment to shared understanding. Customers negotiate with associates for better deals or additional services, associates negotiate with their supervisors to set project timelines or prioritize daily activities, and supervisors negotiate with managers for additional resources. When negotiators develop their understanding of the issues that are important to both parties, they are able to reach a conclusion that includes a commitment to shared goals, is mutually satisfying, and results in a win$/$win situation for everyone involved.

Read the questions below and think about how you would answer each of them:

$1.$How do win$-$lose negotiations undermine long$-$term relationships?

$2.$When negotiating with someone to solve a problem, why is it more important to focus on the issue, rather than the person?

$3.$What can happen if you don't communicate effectively during a negotiation?

$4.$Who should benefit from the results of$$a$$negotiation$?$