Question: Wanderlust Tours is considering a B 2 B partnership with Green Ocean Cruises. Before Wanderlust Tours embarks upon this relationship, however, it must understand the

Wanderlust Tours is considering a B2B partnership with Green Ocean Cruises. Before Wanderlust Tours embarks upon
this relationship, however, it must understand the differences between a B2B and B2C partnership. Those differences
include all of the following except
Multiple Choice
the focus on building relationships with customers.
the size of the purchase.
the role of derived demand.
professional purchasing through buying centers.
Wanderlust Tours is considering a B2B partnership with Green Ocean Cruises.

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