Question: Was Zara's diversification move a good idea? Having worked through this unit's notes and watching the video, you should be familiar with horizontal expansion. For

Was Zara's diversification move a good idea? Having worked through this unit's notes and watching the video, you should be familiar with horizontal expansion. For this discussion, engage with a different case study. Zara Home was established in 2003, following in the footsteps of the successful clothing retail line. Read the following extract from the Zara Home website for more background: Zara Home is the Inditex Group's chain of shops specialising in home fashion and decoration. Around 70% of its products are textile goods for the bedroom, table and bathroom, as well as decorative ornaments and household items such as tableware, cutlery and glassware. With a staff of over 1,000 professionals, the chain offers the latest trends in home decoration each season. Zara Home's creative team designs each collection with the latest fashions and trends in mind. (Zara, n.d.) Discuss the following: Do you think Zara's diversification move was a good idea? Explain why or why not by referring to the resources and capabilities Zara has at its disposal
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