Watch some commercials during Olympic Beijing 2022 broadcasts this week (or Google them - make sure it is from the current Olympics) or watch the Super Bowl commercials on Sunday Feb 13 (or Google them afterwards). Make note of the commercial, the company name, what products/services they are trying to sell, who you think their target market is based on the commercial and why you think so and what are they trying to do in placing this particular commercial at these sporting events. Then comment on if you think it is an effective strategy for the company.

Here's what it should look like: Commercial: basic idea of the commercial Company Name: company name Product/Service: describe the product/service Target Market (and why): who do you think this is targeting and why What are they trying to do with this commercial: brand recognition? product sales? Goodwill? Is it an effective strategy? Why/Why Not?: Your thoughts after watching the commercial and reflecting on class material