Question: Watch the Flight 001 - Retailing video : a. (10 points) Which dimensions of the marketing environment (PEST analysis) do they need to watch closely

Watch the

Flight 001 - Retailing video

:

a.

(10 points) Which dimensions of the marketing environment (PEST analysis) do they need to

watch closely and why? (Note: Discuss

all

that you think apply, not just one.)

b.

(10 points) Who are the direct and indirect competitors of Flight 001? What is it about the

indirect ones you feel make them an indirect competitor?

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