Watch the following adds: Coca-Cola Masterpiece Ad https://www.youtube.com/watch?v=VGa1imApfdg and Emirates & Real Madrid One Team Ad https://www.youtube.com/watch?v=oJmc3b2k3Yk
Question:
Watch the following adds:
Coca-Cola Masterpiece Ad https://www.youtube.com/watch?v=VGa1imApfdg and Emirates & Real Madrid One Team Ad https://www.youtube.com/watch?v=oJmc3b2k3Yk
Analyze form each campaign:
The cultural identity being targeted
The message and tone of the campaign
The imagery and language used in the campaign
The product or service being marketed
The overall effectiveness of the campaign
And answer the following questions:
How do the two campaigns differ in terms of the cultural identity being targeted?
How does the message and tone of each campaign reflect the values and beliefs of the cultural identity being targeted?
How does the imagery and language used in each campaign appeal to the cultural identity being targeted?
How effective is each campaign in terms of reaching and resonating with the target audience?
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill