Watch the following video: https://www.youtube.com/watch?v=sR-qL7QdVZQ 

Answer these questions: 1. Does contemporary marketing have more in common with behavioral sciences or economics? Provide reasons as to why it's one or the other, or why it's a mix. 2. Can we say that marketing is an American concept? How did marketing influence American lifestyle, culture and behavior? 3. Describe what you personally found surprising and /or interesting about Dr. Kotler's lecture? Explain why it caught your attention.

Answer rating: 100% (QA)

Answer 1 Contemporary Marketing and Behavioral Sciences vs Economics Contemporary marketing incorporates elements of both behavioral sciences and econ... View the full answer