Watch the Pinkberry case study and determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Provide a rationale for your answer. Describe each level of Maslow’s Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.

Answer rating: 100% (QA)

The Growth of Pinkberry Yoghurt Store The first Pinkberry frozen yoghurt store w... View the full answer