Question: Watch the Video: https://www.kanopy.com/en/uoguelph/video/231417 Answer: (i) From a marketing perspective, how would you define 'authenticity'? Based on the video, what are examples of the 'authentic'

Watch the Video: https://www.kanopy.com/en/uoguelph/video/231417

Answer:

(i) From a marketing perspective, how would you define 'authenticity'? Based on the video, what are examples of the 'authentic' Ireland? (ii) How would you define 'Brand Canada'? What roles can marketers play in defining a brand?

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