Watch this short video https://youtu.be/M_IlOlywryw

The Balanced ScoreCard focuses on 4 major areas of a business:

• Finances - How should we look to our shareholders?
• Customers - How do customers see us?
• Internal operations - What must we excel at, in order to succeed?
• Innovation and learning - Can we continue to improve and create value?

The goal is to create balance so we can avoid suboptimization* and business failures:

• Suboptimization: Improved performance in one part of an organization at the expense of decreased performance in another part

However in our history, there have been plenty of organizations that have failed in one way or another? The question was how.

1. Pick an organization that has either closed or shutdown in the past 20 years. 2. Analyze their business in the 4 business processes (Finances, Customers, Internal Operations and Innovation & Learning) 3. Discuss in which of the 4 business processes did they underperformed or failed in and why? --As you will need to conduct research, please list all sources you use to determine you answer to this question:, a simple URL is sufficient. 4. Are there moments where the company was "suboptimizing" certain business areas and neglecting others?