Question: Watch this short video (Taco Bell IMC Case Study.) Then, answer the following questions. https://www.viddler.com/embed/df449288 1. Taco Bell had a complete Integrated Marketing Communications Plan

Watch this short video (Taco Bell IMC Case Study.) Then, answer the following questions.

https://www.viddler.com/embed/df449288

1. Taco Bell had a complete Integrated Marketing Communications Plan (IMC) when trying to reposition themselves and for the release of Doritos Locos Tacos. Explain how they coordinated their promotional activities to c consistent message across all platforms of the marketing mix. Provide at least three examples. (How did they use the individual promotional mix elements--advertising, personal selling, sales promotion, public relations, direct mareting?) (This question is worth 3 points!)

2. Do you remember when Taco Bell adopted the slogan "Live Mas"? How did you feel about it? Did the slogan resonate with you?

3. Have you ever tried Doritos Locos Tacos? If so, did you like it, and were you a repeat purchaser?

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