We are going to Write a Company Mission Statement:

1. Pretending that you've been hired by Fortress Security to write their mission statement, craft a 2-3 sentence statement that fulfills all of their desires for the statement as indicated in the scenario (particularly their desire for a mission statement that identifies who they are, what they value, and that they're interested in a mission statement that could also be used in advertising campaigns).
2. "Pitch" your mission statement to Fortress Security by writing at least two developed paragraphs explaining the decisions you made when crafting the mission statement and why it fulfills Fortress Security's stated desires. Explain how and why you've been inspired by the mission statement chosen in step 2

Please read the following instruction: backgrounds, purpose, audience, and strategy, thank you.

The background. Many for-profit and nonprofit organizations develop succinct mission statements that both advertise their goals and commitments to a broad external community and help the employees agree on and affirm the organization's core values. Mission statements often appear on company Web sites and in annual reports, and they are sometimes echoed in advertisements. They typically emerge through a committee process, but it's also common to have one or two people draft versions of the mission as it emerges through a group process. In this application, you are part of a task force charged with producing a mission statement for Fortress Security Systems, which manufactures, installs, and services home security systems in the Dallas/Fort Worth area. After a number of discussions about the company's mission and how to describe it, you and the other task-force members agreed that you will draft the one-paragraph statement that will be suitable for the group's review Here are a few sample mission statements for your guidance. To look up more real-world examples, conduct a Web search for any company name and the phrase "mission statement." Microsoft Mission Statement Empower every person and every organization on the planet to achieve more. National Autism Association Mission Statement The mission of the National Autism Association is to respond to the most urgent needs of the autism community, providing real help and hope so that all affected can reach their full potential. Wikimedia Mission Statement The mission of the Wikimedia Foundation is to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally. In collaboration with a network of chapters, the Foundation provides the essential infrastructure and an organizational framework for the support and development of multilingual wiki projects and other endeavors which serve this mission. The Foundation will make and keep useful information from its projects available on the Internet free of charge, in perpetuity. Twitter Mission Statement To give everyone the power to create and share and information instantly, without barriers. The purpose. Fortress Security wants the mission statement to capture its interests in personal safety and security and its broader community commitments. The audience. Fortress Security wants to be able to turn to the mission statement for employee inspiration, as an announcement of goals and principles for external constituencies, and for possible use in advertising campaigns. It's important, to begin with, that the statement embody the perspectives shared among colleagues at the company. Without that shared understanding among insiders, it will be difficult to use the statement with external audiences. The communication strategy. This is one instance in which inspiring rhetoric is called for in professional writing. That's a tricky endeavor, for you want to offer inspiration without using vague and cloying clichs. You also want to center your rhetoric both on what's already true about the company and on what the company seeks to become. Thus, a mission statement typically balances an organization's current realities with its aspirations