We are studying marketing this week. This homework assignment is worth $20$ points.

You are in the marketing department for Insuricare. Create a marketing campaign which would appeal to the Parrs.$*$

a$.$ This campaign should have a slogan or a jingle.

b$.$ Do you have a famous spokesperson? Or a mascot?

c$.$ How will you discuss $($if at all$)$ price?

d$.$ How will you encourage your ideal insured to get insurance with you $($through an agent? through direct contact?$)$

Rubric:

C$.$ Simply answering the questions $($there are four questions; read carefully to answer all the questions$)=15/20(75\%)$

B$.$ Drawing pictures, storyboard for the advert $($see attached or use your own$),$ plus the above $($i$.$e$.$ you need to do $"$a$,$ b$,$ etc. and draw."$)=16/20(80\%)$

A$-.$ Doing a SWOT or Competitive Analysis plus the two above $($i$.$e$.$ you need to do $"$a$,$ b$,$ etc., draw, and do a SWOT."$)=18/20(90\%)$

A$.$ Actually making a video $($use your smart phone, edit it$),$ plus the three above $($i$.$e$.$ blah, blah, blah.$)=19/20(95\%)$

A$+.$ Allowing me to post this on my social media, send to your teachers$/$parents$/$friends$,$ so that we can point and laugh at you $=20/20($kidding$.$ If you do the A one I'll give you a $20/20)$

I will give $5$ Bonus Points if you make me laugh, but the people who usually get those points are the ones who$--$ at a minimum$--$ draw pictures, make a PowerPoint, or make a video.