Question: We choose some products because we think they are consistent with our actual self, management of actual self whereas we buy others to help us

We choose some products because we think they are consistent with our actual self, management of actual self whereas we buy others to help us reach an ideal standard. The process by which we attempt to reach an ideal standard is known as

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management of our ideal self

ideal standard management

impression management

We choose some products because we think they are consistent with

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