We discussed in class how Amazon uses data analytics to determine which products are selling. They then quickly work with manufacturers to create an "Amazon Basics" version of the same product and undercut the competition. They have been able to make and offer a competing product so rapidly that the majority of adopters have a choice when purchasing the product for the first time. This is referred to as a

Multiple Choice

disruptive innovation.

Six Sigma production.

lean manufacturing initiative.

fast$-$follower strategy.