Question: We discussed multiple times that the 'split' between products and services is not as 'clear cut' as one might commonly assume. We discussed several concepts
We discussed multiple times that the 'split' between products and services is not as 'clear cut' as one might commonly assume. We discussed several concepts and continuums that assist marketers in designing and managing products and services. Please discuss differences and similarities between products and services with 'service-dominant logic' in mind. As part of your answer, map the three levels of a clearly identified high-involvement product/service that you recently purchased/consumed, and place it on the continuum of products with explanation.
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