We discussed the industry life cycle: emerging $-$ growing $-$ matured $-$ declining. There is always a critical gap or challenge that firm face when trying to move from early adopters to the main stream market. The main idea behind the crossing$-$the$-$chasm framework is that significant differences exist between the early customer groups, who enter during the introductory stage of the industry life cycle, and later customers, who enter during the growth and matured stage. Which of the following statements about the framework is FALSE?