Question: We have a problem with the Galaxy Note 7 with buttery device and these are the solutions suggested for it , What is the impact

We have a problem with the Galaxy Note 7 with

We have a problem with the Galaxy Note 7 with buttery device and these are the solutions suggested for it , What is the impact of each solution of the long-term and each solution of short-term solutions on each of " Customers, Employees, Investors, Suppliers, Communities , governments

note : Please, I want to answer your question within 12 hours

Short-term: For short term solutions, the company can Calling the Note 7 device from all countries of the world that launched it and searching for the reasons that led to the occurrence of the problem and making a detection to differentiate between infected devices and safe devices, then they must replace consumers with other safe alternatives at a later time and distinguish them with a specific mark to distinguish between safe devices and devices Infected. It must also be tested before delivery to the consumer to ensure that the error does not return Moreover, Samsung must completely stop selling and producing the Galaxy Note 7, and immediately search for the causes of the problem with the device. And do not forget that a conference should be held to fix errors and compensate customers for what was damaged, such as manufacturing a battery and redesigning the phone in all respects Long-term As for solutions whose impact will remain in the long term for the company. Samsung should offer incentives to customers in the market, such as paying half of the purchase price of any Samsung device to people affected by the Note 7 device. Or compensation for users who bought Note 7 phones when they were available for purchase is included in their personal compensation cycle, as Samsung can offer a very special discount on the next Galaxy phone for users who bought Note 7 to attract customers again. This helps Samsung successfully restore its reputation after the Note 7 incident. Furthermore, the company should take actual steps to prevent the battery explosion accident from recurring, by resetting safety standards, including the battery health check test, as the test includes steps to improve the safety of the battery, including X-ray tests. durability steps, and disassembly procedures. With the publication of a video showing the stages of the devices passing these tests. Moreover, Restoring Galaxy Note 7 devices and returning users' money is a step that is in the interest of users first, but it is closer to winning over public opinion, as such a step reduces the fear of users who did not own the Galaxy Note that something similar will happen to them with another product from Samsung In addition, Drawing on the concepts of brand crisis management, a company's response to a crisis should focus on building up trust again by talking, being and staying authentic to the brand's core values. Indeed, the substance of a company credibility in regards of its past and present corporate behavior is a major attribute that should undergird the brand corporate communication. Corporate communication as a management function that offers a framework for the effective co-ordination of all internal and external communication with the overall purpose of establishing and maintaining favorable reputations with stakeholder groups upon which the organization is dependent. Therefore, corporate communication plays a crucial role in influencing stakeholder perception shaping the esteem of the organization, inform, influence, and guide the corporate strategy. effective corporate communication is a make or break for the organization as it can reduce uncertainty and minimize damage to the equity. Samsung reputation is at stake, which affect its future survival of the brand they must communicate to their stakeholders, both internal and external, as not to lose their credibility and trustworthiness and maintain the perception of expert in the industry

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