Question: We have been given the task of developing an IMC strategy for a new product or service. Have to present the creative strategy, Media strategy,

We have been given the task of developing an IMC strategy for a new product or service. Have to present the creative strategy, Media strategy, campaign schedule and evaluation procedures for the audience.

Have to conduct thorough research and analysis of the macro environment with special attention to Customer, Category, Consumer and Culture (4 C's)

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Developing an Integrated Marketing Communication IMC strategy requires a comprehensive understanding of the macro environment and the 4 Cs Customer Category Consumer and Culture Heres a stepbystep gui... View full answer

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