We have been given the task of developing an IMC strategy for a new product or service.
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We have been given the task of developing an IMC strategy for a new product or service. Have to present the creative strategy, Media strategy, campaign schedule and evaluation procedures for the audience.
Have to conduct thorough research and analysis of the macro environment with special attention to Customer, Category, Consumer and Culture (4 C's)
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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