We have now created value, we have communicated that value, now we get to distribute the value. Next, we can create more value with the process of distribution.

For this assignment, you will:

1. Describe the current situation for how the product or service/brand is being distributed.

What is the current packaging.

Describe how the product moves from company to user/consumer.

Does the current supply chain add value?

Does the firm use a multiple channel approach? Why or why not?

Describe the current gains, pains and tasks that the current distribution strategy addresses:

2. Consider and suggest new ways to add value for your product, service or brand through changes to the distribution strategy already outlined above.
3. What new channels does the firm need to consider?
4. How will the changes in distribution strategy be viewed by the marketplace? How will the changes reflect on the competition in the industry?

Some of the trends to consider in changes to a distribution strategy might include flagship stores; direct marketing; pop-up distribution; experience centers; full vs self-service operations; non-traditional outlets; these are just some of the topical issues in distribution that might be useful to consider.