Question: We know that ____ brands are protective or _ brands that create points of parity (POP) with competitor brands on price, technology or quality (for

We know that __________ brands are protective or _______ brands that create points of parity (POP) with competitor brands on price, technology or quality (for example, Discount Brands are introduced to compete with private label brands; Qantas introduced JetBlue to compete with Virgin Blue on low priced flights)

a. Flanker, fighter

b. Cash cow, money maker

c. Upward stretched, premium

d. Police, armed

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Question: We know that __________ brands are protective or _______ brands that create points of parity (POP) with competitor brands on price, technology or quality (for

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Question: We know that ____ brands are protective or _ brands that create points of parity (POP) with competitor brands on price, technology or quality (for