We know that __________ brands are protective or _______ brands that create points of parity (POP) with
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We know that __________ brands are protective or _______ brands that create points of parity (POP) with competitor brands on price, technology or quality (for example, Discount Brands are introduced to compete with private label brands; Qantas introduced JetBlue to compete with Virgin Blue on low priced flights)
a. Flanker, fighter
b. Cash cow, money maker
c. Upward stretched, premium
d. Police, armed
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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