Question: We learned about Liquid Death through a case study, and examined how it has now expanded and is widely available at Whole Foods to 7

We learned about Liquid Death through a case study, and examined how it has now expanded and is widely available at Whole Foods to 7Eleven.
Founder Mike Cessario learned some major business lessons from a failed launch of a brandy liquor brand - and wanted to build a business that would be easier to build a
strategy around.
Influencer marketing
Consumer taste
Differentiated product
Distribution
We learned about Liquid Death through a case

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