Question: We learned in class that when companies move to foreign markets many face a dilemma, ie . , the choice between going in with their
We learned in class that when companies move to foreign markets many face a dilemma, ie the choice between going in with their standard product or adapting the standard product to suit local taste and preferences. Typically a company would prefer to go with their standard offering as a way to accomplish which of their key objectives? Please select all that apply.
keep their cost down
to grow their economies of scale
to satisfy a small market segment
to focus on local preferences
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