We may consider the monetary cost, but we also can consider the opportunity cost of a voter to participate in an election. Given this opportunity cost, we run into situations where people have incentive to be rationally ignorant. For this discussion, your task is to: Explain why it is difficult for a majority of voters to avoid rational ignorance. It may help to consider: What are the costs of being an informed voter? What are the benefits of being an informed voter? Propose a tool that we may use to convince voters to participate and make an informed vote