Question: We might be able to create specialized resources for a given product or business by spanning related industries. (Related diversification allows a company to use

We might be able to create specialized resources for a given product or business by spanning related industries. (Related diversification allows a company to use shared resources across industries.) We could leverage our brand across similar industries. (Brand extension is a key benefit of related diversification.) There's a potential for economies of scope to spread costs across multiple business units. (Economies of scope reduce costs by using shared operational or marketing resources.)

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